Office of Corporate Linkages and Placements
Home / Job Search / Job Detail

Consumer & Shopper Content Manager - Expired

Category: Food & Beverage Industry Job Type: Full Time
Career Level: Mid Career (2+ years of experience)) Total Position: Not Specified
Education: Graduation/Masters
Skills: communication skills
Gender: No Preference Require Travel: No
Minimum Experience: 5 Year + Shift Timing: First Shift (Day)
Salary Range: Confidential Apply By: 4/1/2021
Job Location: Lahore

Click Here to Apply 

Focus, Scope, & Impact:

Being the guardian to make sure path to purchases (both online and offline) are seamlessly integrated and all content of the brand on afore-mentioned consumer and shopper journeys remain true to the essence of the brand. This role will translate imagination into awe inspiring consumer/shopper facing content
Create consumer and shopper content for global campaigns and experiences through IMX resources and external partners, including Innovation launch projects
Provide input into allowable localization to Global IMX Campaigns
Provide thought leadership in alignment with Global Creative Strategy and IMX to support Operating units content development
Objectives of the Consumer and Shopper Content Lead include short-term execution and long-term strategy focus on shopper and consumer marketing priorities and supporting global marketing campaigns

KEY SUCCESS PARAMETERS

Experience

  • Minimum 5 years experience Significant brand content development experience including leading a direct team
  • Experience developing national big campaigns
  • Preference for some experience developing non-conventional communication plans, with focus on digital marketing and story doing
  • Experience collaborating with various high stakeholders
  • FMCG experience

  • marketing content creation including video.

  • creative strategy

  • Shopper and digital content creation

    Digital marketing

    End to End Experience design

    E commerce

  • Agile ways of working
  • Technology trends
  • team management & leadership
  • Shopper/point of sale trends

Work Focus

  • Ability to work with world class agencies and internal global teams to produce content
  • Ability to oversee the content creation process as it relates to both Consumer & Shopper content
  • Strong strategic thinking regarding marketing priorities
  • Ability to work in Agile project-based teams
  • Knowledge of:
    • Creative and design processes
    • End to End consumer journey and voice of the shopper
    • Global marketing campaigns
  • Design thinking capability
  • Business / commercial acumen

This post is only for UMT students (Current/Alumni), no outsider will be entertained via this portal.

This post is only for UMT students (Current/Alumni), no outsider will be entertained via this portal.

Coca-Cola Icecek Pakistan

Corporate Profile

More jobs

Accounts Officer
HR Officer
Marketing Officer
Accounts Officer
MTO - HR
Graphic Designer
Intern- MIS
Intern- Sales
Intern- HR
Internship (HR, Accounts, Marketing, IT)