Tasks & Responsibilities 

 Develop media relations strategies and plan effective engagement of media
 Maximum representation of Pink Ribbon on mainstream media
 Maximum engagement of Media & Digital Influencers for organization’s goodwill &
campaigns
 Develop PR campaigns and organize PR events (e.g. open days, press conferences)
 Liaison with print & mainstream media for trusted relations with journalists and reporters
(specially health beat)
 Research and develop linkages with media to ensure Pink Ribbon’s inclusion
 R&D on current affairs for best utilization of organizational goodwill.
 Plan and develop communication calendar for the organization and produce relevant
material to ensure its projection
 Plan and develop promotional awareness, marketing & fundraising material for different
teams: such as fundraising team, youth program team etc.
 Development of quality publications, case studies, newsletters etc.
 Work alongside design team for developing appealing and engaging designs or digital &
print media
 Maintain and update information on the organization’s website
 Manage and update information and engage with users on social media platforms
 Develop standardize communication content for the organization and ensure timely