Tasks & Responsibilities
Develop media relations strategies and plan effective engagement of media
Maximum representation of Pink Ribbon on mainstream media
Maximum engagement of Media & Digital Influencers for organization’s goodwill &
campaigns
Develop PR campaigns and organize PR events (e.g. open days, press conferences)
Liaison with print & mainstream media for trusted relations with journalists and reporters
(specially health beat)
Research and develop linkages with media to ensure Pink Ribbon’s inclusion
R&D on current affairs for best utilization of organizational goodwill.
Plan and develop communication calendar for the organization and produce relevant
material to ensure its projection
Plan and develop promotional awareness, marketing & fundraising material for different
teams: such as fundraising team, youth program team etc.
Development of quality publications, case studies, newsletters etc.
Work alongside design team for developing appealing and engaging designs or digital &
print media
Maintain and update information on the organization’s website
Manage and update information and engage with users on social media platforms
Develop standardize communication content for the organization and ensure timely
