Job Description
SEO/SEM/Online Marketing Expert is needed to join a London based company that provides Business Management Software’s and websites.
Located in London & Lahore we work to find creative ways to deliver simple solutions to complex problems.
You must be aware of different SEO tools with a strong background of handling small website to big eCommerce Portals.
Area of expertise:
- Strong knowledge and managing both on-site and off-site SEO
- Increase the profile of all our brands across the group through search strategy
- Create an annual roadmap with key milestones and KPIs
- Define and deliver SEO/SEM strategy for our key businesses and help them implement the recommendations
- Identify potential opportunities for keywords, backlinks, and outreach campaigns
- Analyse and report on website performance for defined key businesses
- Ensure tracking is implemented consistently across the board to increase visibility of SEO performance
- Recommend the content strategy approach and keyword recommendations based on competitive research, analysis, and search trends
- Collaborate with design, and front-end team to help optimise the online customer journey
- Introduce new tools and tactics to support achieving defined KPIs
Requirements:
- Solid and demonstrable SEO/SEM background
- Minimum 4-5 years' experience in SEO and SEM marketing
- Some experience of working on paid search campaigns either directly or through an agency
- Experience in editorial copy writing in the English language desirable
- High degree of understanding and familiarity across all digital channels
- Experience in managing multiple projects with a multitude of stakeholders
- Deadline, target, and results driven
- Deep understanding of HTML and programming knowledge
- Excellent communication skills and liaising with clients
- Good numerical and analytical skills
- Experience using and setting up Google Analytics and SEO tools.
This post is only for UMT students (Current/Alumni), no outsider will be entertained via this portal.
