Click Here to Apply
Responsibilities:
- Shape our digital marketing efforts
- Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
- Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, webinars, infographics, and social media.
- Use analytic skills to identify and test emerging opportunities for business market growth and improvement.
- Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI
- Develop effective display campaigns, including banner ads, social media, and retargeting.
- Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
- Research and analyze competitor SEM campaigns
- Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.
- Develop and manage forecasts; implement strategies to achieve/exceed targets.
This post is only for UMT students (Current/Alumni), no outsider will be entertained via this portal.