Digital Marketing Associate - Expired

Category: Computer Software, Web Development & Information Technology Job Type: Full Time
Career Level: Mid Career (2+ years of experience)) Total Position: 1
Education: Graduation/Masters in Management Sciences, Business Analytics, Digital Marketing
Skills: communication skills
Gender: No Preference Require Travel: No
Minimum Experience: 1 Year + Shift Timing: First Shift (Day)
Salary Range: Confidential Apply By: 10/23/2020
Job Location: Lahore

Click Here to Apply

Responsibilities:

  • Shape our digital marketing efforts
  • Plan and execute marketing campaigns that build brand awareness and generate leads, with a close eye on ROI.
  • Manage the right mix of content to support integrated campaigns, including outbound emails, campaign landing pages, webinars, infographics, and social media.
  • Use analytic skills to identify and test emerging opportunities for business market growth and improvement.
  • Analyze marketing pipeline, and identify and implement action plans to improve and maximize ROI
  • Develop effective display campaigns, including banner ads, social media, and retargeting.
  • Plan SEM programs for keyword discovery, keyword expansion, ad copy, ad grouping, landing page optimization, testing, and analysis.
  • Research and analyze competitor SEM campaigns
  • Manage A/B testing, including ad copy and landing page optimization to improve click through and conversion rates.
  • Develop and manage forecasts; implement strategies to achieve/exceed targets.

This post is only for UMT students (Current/Alumni), no outsider will be entertained via this portal.