The primary goal is to develop strategic relations with partners working on both demand and supply end. Enable retailers and brands to grow through enhancing selling opportunities through accessing diverse markets. 

• Taking care of B2B partner acquisition, upselling and development
• Conducting Market research, both Online and Offline in order to identify resellers working in different markets and capacities
• Online research includes social media research, internal data sources and brand websites. Offline research will include market footwork, where a resource is expected to identify and visit wholesale/retail markets, Factories and scattered resellers at different geographical locations
• Making persuasive selling calls to make these resellers understand the key value propositions and registering them to build such partnerships with LAAM
• Conduct a thorough partner analysis for each reseller tagged to analyze what increment can we bring in sales of existing brands
• Pitch LAAM initiatives related to new brands which are in house or LAAM exclusives, to increase the basket size
• Conducting pre booking activity for different brands to understand the demand and manage resellers expectations
• Establish and manage a live connection with different resellers through active communication medium (Trengo Software)