RESPONSIBILITIES:
• Email Marketing
- Assist in the creation and execution of email campaigns, including drafting compelling content, designing templates, and segmenting lists.
- Monitor and analyse email campaign performance metrics to optimize engagement and conversion rates.
- Collaborate with the stakeholders to develop targeted and personalized email communication strategies.
• Social Media Marketing:
- Manage and curate content for various social media platforms to increase brand visibility and engagement.
- Implement social media campaigns, including scheduling posts, tracking performance, and responding to audience interactions.
- Stay updated on social media trends and incorporate innovative ideas into the overall social media strategy.
• SEO (Search Engine Optimization):
- Assist in optimizing website content for search engines to improve organic search rankings.
- Conduct keyword research and analysis to identify opportunities for website optimization.
- Collaborate with content creators to ensure SEO best practices are integrated into all online content.
• Analytics and Reporting:
- Track and analyse key performance indicators for email, social media, and SEO efforts.
- Generate reports to provide insights and recommendations for ongoing optimization.
• Collaboration and Communication:
- Work closely with cross-functional teams, including content creators, designers, and developers, to align marketing efforts with overall business objectives.
- Communicate effectively with team members and stakeholders to ensure cohesive and integrated marketing strategies.
REQUIREMENTS:
• 1 -2 years of previous experience and education in marketing, communications, or a related field.
• Familiarity with email marketing platforms, social media management tools, and SEO best practices.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proactive attitude and willingness to learn and adapt in a fast-paced environment.
